Toronto’s Top PR Agency
Grey Smoke Media is an amalgamation of media insiders who were once producers, reporters, editors and media managers across Canada. Based in Toronto, we were formed as an answer to everything that has gone awry with today’s PR and Media Buying agencies. We’re different from any other media agency, and we think that’s a good thing. This new game of media comes with an entirely different rule book.
GO TO EXPERTS
Our team knows media so well that we have been called on to contribute to over 50 media outlets including CTV, Global, Sirius XM and The Globe and Mail.
HIGH RETENTION, FOOLPROOF PLANS
Our media marketing methodologies translate across multiple industries. This means we can service everyone from high-powered law firms, top-tier politicians or even disruptive tech platforms.
The NEW PR AGENCY
Most agencies force a client to hire multiple companies to manage their marketing mix. Often, these agencies fail to communicate. Your PR agency must work alongside your media buyers and digital pros to maximize impact. Grey Smoke is the confluence of these three tiers and a rejection of any stale service still being peddled to companies.
Our Exclusive Services
Our media and PR tactics are unlike anything our competitors will present to you and that’s why they work. Our methods are inimitable and produce unparalleled results for our clients
The best media buyers don’t get chummy with sales executives. This industry is rife with kickbacks and quid pro quo. We negotiate tough and don’t take the 15% gross that has become the media standard. We even institute fee ceilings and flat rates and leverage buys into free PR, a tactic we have not seem emulated elsewhere.
We know the media cycle and plan accordingly. Timing, messaging and release dates are crucial for maximum impact. We’re not content with one media launch and then a drop off so we plan for multiple cycles. Best of all, our insider media connections allow for direct pitching instead of ending up in a spam box, like our competitors.
What has been traditionally referred to as the “media” has gone through a seismic shift over the past 5 years. While traditional media has shifted online, we have also seen the birth of the influencers. These individuals have amassed highly engaged, micro-targeted followings that can run in numbers that blow traditional mediums out of the water.
Throughout our years in the media business, we have expanded our social network to work alongside game changing businesses who offer our clients complimentary services:
What We Do.
Traditional media agencies have been using the same stale tactics for decades. Grey Smoke Media is an Public relations and Media Buying agency that:
- Integrates efforts by our media buyers / PR / Digital Teams in one maximum impact strategy.
- Negotiates PR and creative tie-ins with low price media buys.
- Revives old media hits using proprietary digital tactics (page 1 of Google search results).
We pride ourselves on working with the large majority of our clients through word-of-mouth. Here are a few of our clients from the past 12 months.
SOCIAL MEDIA IMPRESSIONS IN MILLIONS
MEDIA IMPRESSIONS IN MILLIONS
YEARS OF COMBINED EXPERIENCE
Our Clients always speaks for us