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    3 Keys to Public Relations Success in the Digital World

    The digital landscape has revolutionized the PR industry and has affected how companies brand themselves and has altered the expectations customers have regarding timeliness and accessibility from top brands. Any experienced PR agency in Toronto that is generating any buzz online for their clients is likely using the following three basic strategies.   #1: Developing and Maintaining a Strong Social Media Presence If you’re not using social media to reach your target demographic, you’re getting left behind in the dust. While many PR professionals hail Twitter as supreme, the reality is that not everybody uses the platform. According to the…

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    6 Tips for Pitching Media Outlets

    One of the most important aspects of public relations is pitching to media outlets. After all, strategies, tactics, press releases, and events are meaningless and ineffective if people aren’t aware of them. Successfully pitching the media is easier said than done, however, and the success of a pitch is what can truly set a PR professional apart from a novice. To get your story noticed and in the news, follow these six pitching tips:

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    Why SEO is the new PR

    It used to be that anyone with a basic understanding of marketing or communications could throw around the term SEO and instantly gain credibility. SEO, or search engine optimization, is all about moving your website up the search engine results. The higher it is, the more people click the link, and the more customers you gain on your site. SEO is built from using specific industry-related keywords and including links to other sites. In the early days of SEO, people could fill their blog posts and web content with as many keywords as possible and watch their search engine result…

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    How PR is changing

    The growth of technology, mobile, and connectivity has changed nearly every industry, but perhaps none more than public relations. To stay successful in PR efforts, you must know how the industry is changing and evolving, and then change your strategy accordingly. Most recent industry changes fall into three main areas:

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    Important PR Tips for Startups

    When you’re struggling to get your fledgling business off the ground, you may not have the people-power, nor the budget to launch a full blown PR blitz courtesy of a PR agency in Toronto. That doesn’t mean that you can’t generate good buzz. Here are a few savvy PR tips on getting your startup noticed by the right people. Create an Identity Before you go hunting for news outlets, it’s important to establish your identity. What does your company stand for, what’s your company culture, and what makes you unique? Most startups have an interesting story of how it all…

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