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  • under-the-spotlight

    Media Buying Companies in Canada and Net vs. Gross rate

    I entered the realm of media buying after working in media for a period of nearly a decade. I never questioned the need to hire an expert to navigate the nuances of media. I did however, as an entrepreneur, question the unusual method by which almost all were being paid. As a background, media buying is a old school business in need of a serious overhaul. Many companies were created around the time that AOL began distributing free trial CDs. While radio and television has remained fairly unchanged, what we define as “media” has expanded immensely.

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  • wooden-workspace-02

    What to Look for in a PR Firm

    It’s been said that hiring a public relations firm is like choosing a work spouse because it is such a big decision for yourself and your company. Just like a suave suitor on a first date, it can be easy to fall victim to the idyllic presentations and persuasive promises to sway you in one direction. To make the correct choice for your situation, ask yourself these five questions:

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    Five Tips and Tricks of the PR Pros

    Public relations skills are acquired over time, and seasoned PR pros have their efforts down to a calculated process. PR plays a huge role in every business and can make the difference between a successful venture and an unfortunate failure. Even if you are new to the PR game, you can still take advantage of these powerful marketing and communications tools to spread your message and help your cause. Learn from these tips and tricks from seasoned PR pros to make the most of your public relations efforts:

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  • winter-mountains

    How to Select the Right Media Buyer for Your Company

    In any reputable PR agency in Toronto, the media buyer is someone who is responsible for managing your paid advertisements on various media platforms. This includes helping you find outlets to reach your target market, negotiating prices on your behalf, and measuring your ad’s performance. It’s important to find a media buyer that understands your business model and has the experience and industry contacts to place ads for optimal performance.

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  • road-after-winter

    How Does the Media Buying Process Work?

    Creating the best or most effective commercial or ad in the world is only one part of the equation for a PR firm in Toronto. Ensuring your target market actually sees your ad is where strategic media buying comes into play. What exactly does the media buying process encompass? Media buying involves purchasing desirable spaces and time slots to reach your target market in various media outlets including newspapers, magazines, radio, television slots and online banner ads. Different than the ‘earned’ aspects of your PR campaign, media buying is considered a ‘paid’ component of your marketing plan.

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