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    3 Keys to Public Relations Success in the Digital World

    The digital landscape has revolutionized the PR industry and has affected how companies brand themselves and has altered the expectations customers have regarding timeliness and accessibility from top brands. Any experienced PR agency in Toronto that is generating any buzz online for their clients is likely using the following three basic strategies. #1: Developing and Maintaining a Strong Social Media Presence If you’re not using social media to reach your target demographic, you’re getting left behind in the dust. While many PR professionals hail Twitter as supreme, the reality is that not everybody uses the platform. According to the Pew…

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