Grey Smoke Media is built on a foundation of ex-media reporters, sales executives, producers and editors. To truly understand how the beast of media works on both the pr and media buying side, you have to spend time studying the correlating parts.
Unlike most agencies, we work with our client to come up with a compensation rate that all parties are amenable to. Traditional agencies price out their fee at a percentage of the buy. This creates an inherent conflict of interest is that it causes agencies to pressure clients to increase marketing dollars instead of efficiency.
We work under multiple fee arrangements such as flat retainers. We also institute ceilings and floors so that if your budget increases, our fee does not.
PR retainers come with a minimum three month commitment and typically range between $5500-$9000 per month depending on the scope of work.
Those wishing to explore a more cost effective option can explore our digital PR service, which starts around $2000 per month.
One of the biggest flaws of traditional agencies is that they tend to only specialize in a specific area.
When it comes to media buying, pr and digital strategy there is a strong interrelationship between the three. Media buying can often lead to pr opportunities that when leveraged can be used to improve digital strategy in the field of SEO (search engine optimization). If you fail to connect these services your ROI will suffer greatly.
While we have experience working with clients in nearly every industry, the proprietary PR and media buying strategies we implement tend to translate across all industries.
Many pr agencies have been implementing the same stale tactics that were used before the advent of online newspapers. Media has a faster turnaround and speaks to an audience with declining attention spans. Many agencies think their client alone is the story. The key is to build a story along or around your client.
Moreover, most of these agencies employ people with no connections in media or understanding of how it works. We can speak from personal experience that their pitches tend to go straight into the spam box.