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    6 Tips for Pitching Media Outlets

    One of the most important aspects of public relations is pitching to media outlets. After all, strategies, tactics, press releases, and events are meaningless and ineffective if people aren’t aware of them. Successfully pitching the media is easier said than done, however, and the success of a pitch is what can truly set a PR professional apart from a novice. To get your story noticed and in the news, follow these six pitching tips:

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    Why SEO is the new PR

    It used to be that anyone with a basic understanding of marketing or communications could throw around the term SEO and instantly gain credibility. SEO, or search engine optimization, is all about moving your website up the search engine results. The higher it is, the more people click the link, and the more customers you gain on your site. SEO is built from using specific industry-related keywords and including links to other sites. In the early days of SEO, people could fill their blog posts and web content with as many keywords as possible and watch their search engine result…

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    How to Select the Right Media Buyer for Your Company

    In any reputable PR agency in Toronto, the media buyer is someone who is responsible for managing your paid advertisements on various media platforms. This includes helping you find outlets to reach your target market, negotiating prices on your behalf, and measuring your ad’s performance. It’s important to find a media buyer that understands your business model and has the experience and industry contacts to place ads for optimal performance.

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