• lights-room

    6 Tips for Pitching Media Outlets

    One of the most important aspects of public relations is pitching to media outlets. After all, strategies, tactics, press releases, and events are meaningless and ineffective if people aren’t aware of them. Successfully pitching the media is easier said than done, however, and the success of a pitch is what can truly set a PR professional apart from a novice. To get your story noticed and in the news, follow these six pitching tips:

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    How to Select the Right Media Buyer for Your Company

    In any reputable PR agency in Toronto, the media buyer is someone who is responsible for managing your paid advertisements on various media platforms. This includes helping you find outlets to reach your target market, negotiating prices on your behalf, and measuring your ad’s performance. It’s important to find a media buyer that understands your business model and has the experience and industry contacts to place ads for optimal performance.

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    3 Keys to Public Relations Success in the Digital World

    The digital landscape has revolutionized the PR industry and has affected how companies brand themselves and has altered the expectations customers have regarding timeliness and accessibility from top brands. Any experienced PR agency in Toronto that is generating any buzz online for their clients is likely using the following three basic strategies. #1: Developing and Maintaining a Strong Social Media Presence If you’re not using social media to reach your target demographic, you’re getting left behind in the dust. While many PR professionals hail Twitter as supreme, the reality is that not everybody uses the platform. According to the Pew…

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