• wooden-workspace-01

    Why SEO is the new PR

    It used to be that anyone with a basic understanding of marketing or communications could throw around the term SEO and instantly gain credibility. SEO, or search engine optimization, is all about moving your website up the search engine results. The higher it is, the more people click the link, and the more customers you gain on your site. SEO is built from using specific industry-related keywords and including links to other sites. In the early days of SEO, people could fill their blog posts and web content with as many keywords as possible and watch their search engine result…

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  • back-to-school-01

    How PR is changing

    The growth of technology, mobile, and connectivity has changed nearly every industry, but perhaps none more than public relations. To stay successful in PR efforts, you must know how the industry is changing and evolving, and then change your strategy accordingly. Most recent industry changes fall into three main areas:

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  • my-favourite-game

    The New PR Agency for 2015

    Trying to wrestle the media industry beast to the ground nowadays takes some unique skill. We’re all in a state of flux. Every change in terms of what we view as modern day sources of media, affects how a Public Relations Company is structured. Those that resist digital changes will suffer the fate of those laying in the graveyard, I’m looking at you newspapers. The writing was on the wall a decade ago but with large media outlets comes slow and staggered change. For many with a rapidly declining readership it is too late.

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  • fireworks-party

    Crucial Points to Consider When Hiring a PR Agency in Toronto

    Are you looking to hire a PR firm in Toronto, but are having difficulty sizing up the various agencies? Finding a PR agency that is the right fit and that understands your business and the brand you wish to be is crucial. After all, you wouldn’t spend good money on a pair of shoes that don’t properly support your feet, and that just aren’t your style.

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  • under-the-spotlight

    Media Buying Companies in Canada and Net vs. Gross rate

    I entered the realm of media buying after working in media for a period of nearly a decade. I never questioned the need to hire an expert to navigate the nuances of media. I did however, as an entrepreneur, question the unusual method by which almost all were being paid. As a background, media buying is a old school business in need of a serious overhaul. Many companies were created around the time that AOL began distributing free trial CDs. While radio and television has remained fairly unchanged, what we define as “media” has expanded immensely.

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