• Jordan-Whelan

    Bio of President – Jordan Whelan

    Jordan Whelan is a media mastermind who has parlayed his communications knowledge into multiple entrepreneurial ventures. Canada’s largest newspaper, The Toronto Star listed him “Top 10 People to Watch” and he was a 2013 finalist for Deloitte’s Emerging Leader Award. Born in Hamilton, Whelan worked his way up the media ladder at Canada’s largest talk station, Newstalk 1010 in Toronto. He headed production for shows and worked alongside Canadian Late Night Talk Show legend, Mike Bullard.

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    What to Look for in a PR Firm

    It’s been said that hiring a public relations firm is like choosing a work spouse because it is such a big decision for yourself and your company. Just like a suave suitor on a first date, it can be easy to fall victim to the idyllic presentations and persuasive promises to sway you in one direction. To make the correct choice for your situation, ask yourself these five questions:

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    Five Tips and Tricks of the PR Pros

    Public relations skills are acquired over time, and seasoned PR pros have their efforts down to a calculated process. PR plays a huge role in every business and can make the difference between a successful venture and an unfortunate failure. Even if you are new to the PR game, you can still take advantage of these powerful marketing and communications tools to spread your message and help your cause. Learn from these tips and tricks from seasoned PR pros to make the most of your public relations efforts:

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    How to Select the Right Media Buyer for Your Company

    In any reputable PR agency in Toronto, the media buyer is someone who is responsible for managing your paid advertisements on various media platforms. This includes helping you find outlets to reach your target market, negotiating prices on your behalf, and measuring your ad’s performance. It’s important to find a media buyer that understands your business model and has the experience and industry contacts to place ads for optimal performance.

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    3 Keys to Public Relations Success in the Digital World

    The digital landscape has revolutionized the PR industry and has affected how companies brand themselves and has altered the expectations customers have regarding timeliness and accessibility from top brands. Any experienced PR agency in Toronto that is generating any buzz online for their clients is likely using the following three basic strategies. #1: Developing and Maintaining a Strong Social Media Presence If you’re not using social media to reach your target demographic, you’re getting left behind in the dust. While many PR professionals hail Twitter as supreme, the reality is that not everybody uses the platform. According to the Pew…

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