Are you looking to hire a PR firm in Toronto, but are having difficulty sizing up the various agencies? Finding a PR agency that is the right fit and that understands your business and the brand you wish to be is crucial. After all, you wouldn’t spend good money on a pair of shoes that don’t properly support your feet, and that just aren’t your style.
Creating the best or most effective commercial or ad in the world is only one part of the equation for a PR firm in Toronto. Ensuring your target market actually sees your ad is where strategic media buying comes into play. What exactly does the media buying process encompass? Media buying involves purchasing desirable spaces and time slots to reach your target market in various media outlets including newspapers, magazines, radio, television slots and online banner ads. Different than the ‘earned’ aspects of your PR campaign, media buying is considered a ‘paid’ component of your marketing plan.