When you’re struggling to get your fledgling business off the ground, you may not have the people-power, nor the budget to launch a full blown PR blitz courtesy of a PR agency in Toronto. That doesn’t mean that you can’t generate good buzz. Here are a few savvy PR tips on getting your startup noticed by the right people. Create an Identity Before you go hunting for news outlets, it’s important to establish your identity. What does your company stand for, what’s your company culture, and what makes you unique? Most startups have an interesting story of how it all…
Trying to wrestle the media industry beast to the ground nowadays takes some unique skill. We’re all in a state of flux. Every change in terms of what we view as modern day sources of media, affects how a Public Relations Company is structured. Those that resist digital changes will suffer the fate of those laying in the graveyard, I’m looking at you newspapers. The writing was on the wall a decade ago but with large media outlets comes slow and staggered change. For many with a rapidly declining readership it is too late.