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    Why SEO is the new PR

    It used to be that anyone with a basic understanding of marketing or communications could throw around the term SEO and instantly gain credibility. SEO, or search engine optimization, is all about moving your website up the search engine results. The higher it is, the more people click the link, and the more customers you gain on your site. SEO is built from using specific industry-related keywords and including links to other sites. In the early days of SEO, people could fill their blog posts and web content with as many keywords as possible and watch their search engine result…

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    Important PR Tips for Startups

    When you’re struggling to get your fledgling business off the ground, you may not have the people-power, nor the budget to launch a full blown PR blitz courtesy of a PR agency in Toronto. That doesn’t mean that you can’t generate good buzz. Here are a few savvy PR tips on getting your startup noticed by the right people. Create an Identity Before you go hunting for news outlets, it’s important to establish your identity. What does your company stand for, what’s your company culture, and what makes you unique? Most startups have an interesting story of how it all…

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    Crucial Points to Consider When Hiring a PR Agency in Toronto

    Are you looking to hire a PR firm in Toronto, but are having difficulty sizing up the various agencies? Finding a PR agency that is the right fit and that understands your business and the brand you wish to be is crucial. After all, you wouldn’t spend good money on a pair of shoes that don’t properly support your feet, and that just aren’t your style.

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