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    Why SEO is the new PR

    It used to be that anyone with a basic understanding of marketing or communications could throw around the term SEO and instantly gain credibility. SEO, or search engine optimization, is all about moving your website up the search engine results. The higher it is, the more people click the link, and the more customers you gain on your site. SEO is built from using specific industry-related keywords and including links to other sites. In the early days of SEO, people could fill their blog posts and web content with as many keywords as possible and watch their search engine result…

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