• lights-room

    6 Tips for Pitching Media Outlets

    One of the most important aspects of public relations is pitching to media outlets. After all, strategies, tactics, press releases, and events are meaningless and ineffective if people aren’t aware of them. Successfully pitching the media is easier said than done, however, and the success of a pitch is what can truly set a PR professional apart from a novice. To get your story noticed and in the news, follow these six pitching tips:

    Read More
    0 2054
  • back-to-school-01

    How PR is changing

    The growth of technology, mobile, and connectivity has changed nearly every industry, but perhaps none more than public relations. To stay successful in PR efforts, you must know how the industry is changing and evolving, and then change your strategy accordingly. Most recent industry changes fall into three main areas:

    Read More
    1 1991
  • fireworks-party

    Crucial Points to Consider When Hiring a PR Agency in Toronto

    Are you looking to hire a PR firm in Toronto, but are having difficulty sizing up the various agencies? Finding a PR agency that is the right fit and that understands your business and the brand you wish to be is crucial. After all, you wouldn’t spend good money on a pair of shoes that don’t properly support your feet, and that just aren’t your style.

    Read More
    0 1121
  • under-the-spotlight

    Media Buying Companies in Canada and Net vs. Gross rate

    I entered the realm of media buying after working in media for a period of nearly a decade. I never questioned the need to hire an expert to navigate the nuances of media. I did however, as an entrepreneur, question the unusual method by which almost all were being paid. As a background, media buying is a old school business in need of a serious overhaul. Many companies were created around the time that AOL began distributing free trial CDs. While radio and television has remained fairly unchanged, what we define as “media” has expanded immensely.

    Read More
    0 1288
  • Jordan-Whelan

    Bio of President – Jordan Whelan

    Jordan Whelan is a media mastermind who has parlayed his communications knowledge into multiple entrepreneurial ventures. Canada’s largest newspaper, The Toronto Star listed him “Top 10 People to Watch” and he was a 2013 finalist for Deloitte’s Emerging Leader Award. Born in Hamilton, Whelan worked his way up the media ladder at Canada’s largest talk station, Newstalk 1010 in Toronto. He headed production for shows and worked alongside Canadian Late Night Talk Show legend, Mike Bullard.

    Read More
    0 2074