• lights-room

    6 Tips for Pitching Media Outlets

    One of the most important aspects of public relations is pitching to media outlets. After all, strategies, tactics, press releases, and events are meaningless and ineffective if people aren’t aware of them. Successfully pitching the media is easier said than done, however, and the success of a pitch is what can truly set a PR professional apart from a novice. To get your story noticed and in the news, follow these six pitching tips:

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    How PR is changing

    The growth of technology, mobile, and connectivity has changed nearly every industry, but perhaps none more than public relations. To stay successful in PR efforts, you must know how the industry is changing and evolving, and then change your strategy accordingly. Most recent industry changes fall into three main areas:

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  • Jordan-Whelan

    Bio of President – Jordan Whelan

    Jordan Whelan is a media mastermind who has parlayed his communications knowledge into multiple entrepreneurial ventures. Canada’s largest newspaper, The Toronto Star listed him “Top 10 People to Watch” and he was a 2013 finalist for Deloitte’s Emerging Leader Award. Born in Hamilton, Whelan worked his way up the media ladder at Canada’s largest talk station, Newstalk 1010 in Toronto. He headed production for shows and worked alongside Canadian Late Night Talk Show legend, Mike Bullard.

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    Five Tips and Tricks of the PR Pros

    Public relations skills are acquired over time, and seasoned PR pros have their efforts down to a calculated process. PR plays a huge role in every business and can make the difference between a successful venture and an unfortunate failure. Even if you are new to the PR game, you can still take advantage of these powerful marketing and communications tools to spread your message and help your cause. Learn from these tips and tricks from seasoned PR pros to make the most of your public relations efforts:

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  • winter-mountains

    How to Select the Right Media Buyer for Your Company

    In any reputable PR agency in Toronto, the media buyer is someone who is responsible for managing your paid advertisements on various media platforms. This includes helping you find outlets to reach your target market, negotiating prices on your behalf, and measuring your ad’s performance. It’s important to find a media buyer that understands your business model and has the experience and industry contacts to place ads for optimal performance.

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