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    How PR is changing

    The growth of technology, mobile, and connectivity has changed nearly every industry, but perhaps none more than public relations. To stay successful in PR efforts, you must know how the industry is changing and evolving, and then change your strategy accordingly. Most recent industry changes fall into three main areas:

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    Important PR Tips for Startups

    When you’re struggling to get your fledgling business off the ground, you may not have the people-power, nor the budget to launch a full blown PR blitz courtesy of a PR agency in Toronto. That doesn’t mean that you can’t generate good buzz. Here are a few savvy PR tips on getting your startup noticed by the right people. Create an Identity Before you go hunting for news outlets, it’s important to establish your identity. What does your company stand for, what’s your company culture, and what makes you unique? Most startups have an interesting story of how it all…

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    What to Look for in a PR Firm

    It’s been said that hiring a public relations firm is like choosing a work spouse because it is such a big decision for yourself and your company. Just like a suave suitor on a first date, it can be easy to fall victim to the idyllic presentations and persuasive promises to sway you in one direction. To make the correct choice for your situation, ask yourself these five questions:

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    How Does the Media Buying Process Work?

    Creating the best or most effective commercial or ad in the world is only one part of the equation for a PR firm in Toronto. Ensuring your target market actually sees your ad is where strategic media buying comes into play. What exactly does the media buying process encompass? Media buying involves purchasing desirable spaces and time slots to reach your target market in various media outlets including newspapers, magazines, radio, television slots and online banner ads. Different than the ‘earned’ aspects of your PR campaign, media buying is considered a ‘paid’ component of your marketing plan.

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    3 Keys to Public Relations Success in the Digital World

    The digital landscape has revolutionized the PR industry and has affected how companies brand themselves and has altered the expectations customers have regarding timeliness and accessibility from top brands. Any experienced PR agency in Toronto that is generating any buzz online for their clients is likely using the following three basic strategies. #1: Developing and Maintaining a Strong Social Media Presence If you’re not using social media to reach your target demographic, you’re getting left behind in the dust. While many PR professionals hail Twitter as supreme, the reality is that not everybody uses the platform. According to the Pew…

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