Corporate Stats


Social Media Impressions


Media Impressions

65 Years

Combined Experience

Reputation Matters

Our name brings gravitas in the industry and over 65 years combined PR and Media Buying experience.

Our clients are big names across Canada who connect with us mostly through referral.

Go To Experts

Our team knows media. So much so that they are called on to contribute to outlets such as CTV, BNN, Sirius XM and The Toronto Star.

Our founder, Jordan Whelan is Toronto Star’s Top 10 People to Watch for 2015.


A spreadable message requires a team that integrates PR, Digital and media buying efforts.

you run the risk of diluting efforts. Our entire team is based in Toronto and works synergistically to meet your media planning and public relations needs.

Jordan Whelan

Jordan Whelan is a media mastermind who has parlayed his communications knowledge into multiple entrepreneurial ventures. Canada’s largest newspaper, The Toronto Star listed him “Top 10 People to Watch” and he was a 2013 finalist for Deloitte’s Emerging Leader Award.

Born in Hamilton, Whelan worked his way up the media ladder at Canada’s largest talk station, Newstalk 1010 in Toronto. He headed production for shows and worked alongside Canadian Late Night Talk Show legend, Mike Bullard. Whelan also drove production for radio powerhouse Virgin Radio and in television for Much Music. In 2013, he created “The CrowdFunder Show”, North America’s first crowdfunding show which aired on Fox Networks. In addition to media production, Whelan is a published writer who has written for The Chicago Tribune, Huffington Post, Toronto Star and for Sun Media, where he penned a syndicated humour column entitled “Try Guy” that ran in over 100 publications nationally.

Whelan left media in 2013 to pursue his entrepreneurial ventures. He first founded Grey Smoke Media, a communications firm in Toronto. He honed his media experience to obtain millions of impressions for his clients which have included high powered law firms, medical software companies and even the current mayor of Toronto, John Tory.

In addition to his communications firm, he co-founded Our Paper Life, a cardboard design firm whose international clients have included The Pan Am Games, The Food Network and multi-national toy manufacturer, Spinmaster. After selling the company in 2015, he has started 3 different ventures in the digital space.

Whelan has provided commentary for over 20 media outlets including Global News, Business News Network, CTV, The Chicago Tribune, Newstalk 1010 and Sirius Satellite Radio.

He is a guest speaker at business, entrepreneurship and marketing conferences across North America

What We Do.

Traditional media agencies have been using the same stale tactics for decades. Grey Smoke Media is an Public relations and Media Buying agency that:

  • Integrates efforts by our media buyers / PR / Digital Teams in one maximum impact strategy;
  • Negotiates PR and creative tie-ins with low price media buys;
  • Revives old media hits using proprietary digital tactics (page 1 of Google search results)

What We Believe.

Grey Smoke Media is a media buying and pr agency that was founded by a team of ex-media veterans who watched the landscape experience radical change over the past five years.

Our success is rooted in understanding the foundation of media in 2016 and reverse engineering strategies that place our clients out in front of their competition.

This new game of media comes with an entirely different rule book.

Our Clients

We pride ourselves on working with the large majority of our clients through word-of-mouth. Here are a few of
our clients from the past 12 months.