We specialize in the areas of both paid (media buys) and earned media (public relations). As traditional media changes
we’ve adapted to understand the way that both these elements work together.

Public Relations

  • Media outreach and placement efforts in relevant publications
  • Relationship management with media partners
  • Creation of content including all press materials
  • On-site content & circulation of press releases on wire services
  • Media training & interview liaising between parties (for all staff)
  • Dedicated account manager
  • Bi-weekly or monthly calls and status reports

Starting at: $5,500 / Month (2-Month Minimum Commitment)

Traditional Media Buying

  • Full media planning and strategy on a quarterly basis Ability to geo-fence specific regions and areas (i.e. neighbourhoods, cities, etc...).
  • Monthly reporting with keyword consulting and recommendations
  • Negotiation and execution of paid ad-spends including deep volume discounts exclusive to Grey Smoke Media (up to 60% off rate card).
  • Options include: Out-of-home (outdoor), Indoor signage, Digital, Radio, and Television

Starting at: 8% or flat fee negotiated with client

Digital Media Buying

  • Geo-fencing of target customers on PC or Mobile based on specific demographics and psychographcs
  • Management of Google Ad-words Campaigns
  • Advertorials
  • Social Media Display Ads (Adroll, Instagram, Facebook)
  • Youtube Pre-roll Campaigns

Starting at: 12% per month plus setup fees. Minimum spend applicable