SEO for Plastic Surgeons
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Grey Smoke Media is North America’s only full-service plastic surgery marketing firm, offering:
Media Buying
radio, tv, Out of Home
Digital Marketing
with a heavy focus on SEO
Content Production
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We elevate plastic surgeons and plastic surgery clinics to the highest echelon through a multi-pronged, unified approach
Plastic surgery is an increasingly popular option for people looking to enhance their physical appearance and improve self-confidence. In fact, the global plastic surgery market was worth $45.85 billion in 2021 and is expected to reach $59.69 billion by 2028. This growth can be attributed partly to advances in technology that allow surgeons to perform more precise procedures with shorter recovery times than ever before.
As such, SEO (Search Engine Optimization) has become a critical component of success for any plastic surgeon hoping to attract new patients. By optimizing content appropriately and using targeted keywords throughout their website and other online materials, practices can ensure they are visible when potential customers search for related services or information on the web.
Read on and discover how SEO can help your practice grow and how the healthcare industry can benefit from it.
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Jordan Whelan, a spokesperson for Diamond Lawyers and president of public relations agency Grey Smoke Media, told the Star Thursday night that “after consulting with counsel, we will be appealing the decision.”
Having worked with many brands in Canada, however, Jordan Whelan, president of Toronto-based Grey Smoke Media, doubts that his clients would embrace a programmatic exchange for podcast ads.
“Media buyers and marketing companies don’t want to stray from what’s working,” he said. As a media buyer for major Canadian brands, Whelan said that many are skeptical compared to similar media, such as radio.
I spoke to Jordan Whelan, Toronto Media Buyer at Grey Smoke Media and client of mine, who builds customized media campaigns. According to him, “ I’ve tested campaigns on Twitter that received more clicks but resulted in low conversions. Facebook capitalized on user psychology in a way that reached your target customer, despite the higher CPC.”
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“‘We’ll get a client a media hit in a major news outlet and then also parlay that into getting them on page one of Google,’ he says, collaborating with search-engine-optimization experts in tandem.”
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What is SEO?
Search engine optimization (SEO) is a strategic method used to increase the visibility of websites or webpages on the first page of search engine result pages (SERPs). SEO is a combination of practices of optimizing web pages and content for higher rankings in search engines, such as Google.
This is done by incorporating targeted keywords into websites and other online material, such as blogs, articles, and social media posts. SEO helps ensure that a website is easily discovered by potential customers and prospective patients searching for related services, information, or products.
The Benefits of SEO for Plastic Surgeons
There are several benefits to optimizing your plastic surgery website and other online materials with SEO. Here are some of the most valuable ones:
Increased visibility
First, SEO increases visibility by helping improve the ranking of your website in SERPs. That means that potential customers searching on Google, Bing, or Yahoo are more likely to find you. Improving your Google search engine rankings can increase organic (unpaid) traffic coming to your site. It can result in more qualified leads and potential patients.
Build credibility and authority
Second, SEO services help you build trust and credibility among potential clients. Search engines take into account factors such as keyword optimization when determining which websites appear at the top of the SERPs – this signals to customers that your site is a reliable and authoritative source of information.
Outshine competitors
Finally, an SEO company can help increase brand recognition for your practice. By optimizing your website content and other online materials with targeted keywords, you can ensure that customers searching for related terms are more likely to be exposed to your brand name. This helps create familiarity among potential patients and can lead to increased conversions in the long run.
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Tips To Boost Your Plastic Surgery Practice’s Online Presence
You can take several steps to ensure your website and other online materials rank higher on SERPs. Here are some of the most proven tactics you should do:
Research keywords related to your specialty
Researching keywords related to one’s specialty is essential for successful on-page SEO optimization. In order to maximize the visibility of a plastic surgeon’s website, it is crucial to be aware of what potential patients are searching for and use those terms strategically in website content and other online materials. Fortunately, there are now many tools at one’s disposal that make researching and utilizing relevant keywords easier than ever before.
Here are some of the most useful tools:
- Google Trends. This free tool allows you to search any topic or phrase and analyze trends over time, seeing how the popularity has fluctuated throughout the years. This can be particularly useful when investigating topics related to plastic surgery. It will let you know which words people have been using most frequently when searching online.
Google Trends also includes insights into related queries, providing additional keyword research ideas.
- Google Keyword Planner. This tool is an excellent option for researching search terms. It works similarly to Google Trends but with more in-depth data regarding search volume, competition, and relevance metrics.
Entering any words or phrases related to your specialty helps you estimate how often those terms are being searched each month. You will also know how competitive they might be within SERPs. That means that many other websites may already be targeting those same terms.
Additionally, the tool provides insights into related keywords that may have yet to come up in your initial research. However, it could still prove helpful in optimizing your website content or other online material to improve ranking across SERPs organically.
- SEMrush or Ahrefs. These third-party tools offer even more detailed keyword research capabilities. These tools provide comprehensive data on search volume, competition, and related keywords. They also offer additional features, such as comprehensive competitor analysis and backlink tracking, that can help you further improve your SEO optimization efforts.
Create high-quality content with the keywords you researched
Creating high-quality content with researched keywords is technical SEO and is essential to improving organic search engine rankings. It involves incorporating targeted keywords into websites and other online material, such as blog posts, articles, and social media posts. Doing so will help ensure that potential patients searching for related terms are more likely to be exposed to your brand name, increasing leads and conversions.
When creating content with researched keywords, it is vital to ensure that the material is optimized for search engines and your readers. That means using keywords in a natural way that fits in with the overall tone of the article or post. Ensuring that the content is well-written and provides valuable information for your readers will make potential patients see you as a reputable and reliable source of information.
Acquire quality backlinks from authoritative websites
Acquiring quality backlinks from authoritative websites is similar to referrals, which are an essential part of SEO campaign success for plastic surgeons. Backlinks are created when other websites link to content on the plastic surgeon’s website and are one of the most vital ranking factors in search engine algorithms. That means that by having a solid backlink profile, plastic surgeons can improve their visibility on SERPs and increase the chances of potential customers discovering their website.
When acquiring backlinks, it’s essential to focus on quality over quantity. Plastic surgeons should aim to get links from authoritative websites with high domain authority (DA) scores, as these are more likely to result in higher rankings on SERPs.
Focusing on backlinks from websites related to the plastic surgeon’s services can also be beneficial. It will show search engines that the content on their website is relevant and trustworthy.
Finally, plastic surgeons need to make sure they’re acquiring backlinks naturally. This means avoiding questionable link-building tactics or ‘black hat’ SEO strategies. These can lead to citations and their website being penalized by search engines – resulting in lower rankings.
By acquiring quality backlinks from authoritative websites, plastic surgeons can ensure they have a strong backlink profile. This will improve their visibility on SERPs and ultimately leads to increased leads and conversions for their practice.
Optimize your website for mobile devices
With the prevalence of mobile devices in today’s world, optimizing a website for mobile is essential for any plastic surgeon looking to increase visibility on SERPs. With reports from Forbes indicating that more than half of the world’s internet traffic comes from mobile devices, having a website optimized for these platforms is crucial. It reaches potential patients and builds a customer base.
Here’s what you should do when optimizing for mobile platforms:
- Focus on design elements. Optimizing websites for mobile requires understanding how mobile users interact with websites differently than desktop or laptop users. That means taking into account everything from page load speeds to providing appropriate navigation elements, such as menus and search bars, that are easy to use on smaller screens.
It’s essential to consider how content will look on different-sized screens. Image sizes should also be correct, so they don’t take up too much space. It would help if you formatted text precisely so it’s easy to read without needing to zoom in or scroll horizontally.
- Work towards better user experience. Another critical factor in optimizing a website for mobile is user experience. Mobile users expect websites to be intuitive and easy to navigate. It’s why content should be organized clearly and logically and that easy-to-use features such as clickable links or call-to-action buttons are included.
Additionally, ensuring content isn’t too long or difficult to read can help keep visitors engaged longer – leading them further down the conversion funnel toward becoming patients.
Utilize local SEO tactics such as Google My Business
Local SEO is a powerful tool for plastic surgeons looking to increase their presence on SERPs and drive more leads and conversions. One of the most effective SEO tactics is creating and optimizing a Google My Business (GMB) listing. This will help establish the practice’s online presence and make it easier for potential patients to find them on SERPs.
When creating a GMB listing, plastic surgeons should ensure the information provided is accurate and up-to-date. These include their full name, address, phone number, and other contact details. They should also take the time to have quality images of their practice, brief descriptions outlining their services, and why patients should choose them.
Additionally, adding a link to the practice’s website will help drive visitors there directly from GMB – potentially leading to a higher conversion rate.
Plastic surgeons should also use Google Maps and other local directories, as these are great opportunities to get in front of potential patients searching for practices near them. Optimizing for local search results can also involve creating content that focuses on the practice’s area, such as blog posts about popular attractions or events. This content can help boost the practice’s visibility and organically generate more organic leads.
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“Grey Smoke Media took me from 50 keywords on page one to over 250, more than doubling my traffic, in just 8 months. They are more than an agency. They are a business partner that I can depend on at 10pm on a Sunday. Their work is beyond reproach.
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Use social media to increase visibility and engagement
Social media is a powerful tool for plastic surgeons seeking to increase visibility and engage with potential patients. Utilizing platforms such as Facebook, Twitter, Instagram, and YouTube can help build relationships with existing and future clients. Meanwhile, it provides an opportunity to showcase a practice’s services more personally.
Here’s how you can maximize your social media presence:
- Post high-quality content regularly. It’s essential to post regularly and use high-quality content to maximize the reach of social media posts. These include photos and videos that showcase a practice’s expertise.
Utilizing relevant hashtags can also help draw attention to posts and make them easier to find by potential patients searching for services online. Plastic surgeons should also focus on creating content that resonates with their target audiences. These include providing tips on skin care or offering helpful information about cosmetic surgery procedures.
- Engage your followers. When engaging with followers or responding to comments or questions on social media, plastic surgeons need to be professional yet approachable. This will show potential patients that they are knowledgeable about the topics they discuss but also willing to take the time to talk about them.
Additionally, encouraging user-generated content (UGC) is an excellent way for practitioners to get feedback from current patients. This could include reviews from satisfied customers or before/after pictures of the practitioners’ services, which can be used as powerful marketing tools.
- Use paid ads. Finally, one of the most effective ways of increasing visibility on social media is through paid advertising campaigns. These campaigns allow plastic surgeons to promote their services directly to users who have already expressed interest in topics related to cosmetic surgery. These can lead directly to an increase in conversions.
Utilizing analytics available through different platforms can also help track the success of these campaigns. This enables practices to understand what works best for them and adjust to maximize ROI.
Monitor analytics to track progress and adjust strategies accordingly
Monitoring analytics is integral to any successful marketing strategy for plastic surgeons. By tracking progress, practitioners can gain insight into how successful their efforts are in terms of gaining visibility and driving leads. This data can then be used to adjust strategies accordingly in order to maximize their ROI.
Here’s how you can use data to your advantage:
- Track key metrics. Firstly, plastic surgeons need to track their website analytics (such as page visits, time spent on the site, and source of visitors) to measure overall performance. By keeping an eye on these metrics, practitioners can identify areas where they need improvement – such as low-traffic pages or advertisements that aren’t performing well – and make necessary changes. Additionally, by tracking user behaviour onsite, doctors can better understand what content resonates with potential patients and use this information when creating future campaigns or blog posts.
Furthermore, Google Analytics provides a wealth of data regarding SERP rankings, ranking factors, organic search queries, and traffic sources. These provide insights into how well a practice’s GMB listing performs on SERPs.
- Measure engagement. Plastic surgeons should use social media analytics tools to measure engagement levels with current clients and reach new audiences through paid campaigns.
These platforms offer detailed insights into post engagement rates (likes/comments/shares), follower demographics (age/gender/location), and ad performance. This allows practices to make more informed decisions about which tactics work best for them.
- Do trial and error. Finally, by utilizing A/B testing for ads or posts across different platforms and comparing different versions, practitioners can identify which types of content perform better than others. With that, they will maximize their investment while achieving desired results faster.
Two Kinds of SEO
There are two kinds of SEO:
- Organic SEO. This type of SEO involves optimizing your website and content to rank higher in SERPs. This is done through keyword research, content creation, link building, etc.
- Paid SEO/Pay-per-click (PPC). This type of campaign is where you pay for ad space or sponsored links on SERPs to increase visibility and drive traffic to a website. Both methods can be used together in order to maximize results and ROI.
Organic SEO and PPC are excellent for boosting your online presence. They will significantly increase your odds of reaching new potential patients if executed correctly.
If you’re still unsure which route to take, Grey Smoke Media provides comprehensive digital marketing services to help businesses reach their highest potential. Let us help you create an effective online presence through our digital marketing strategies tailored to your needs.
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Enhance Your Plastic Surgery SEO Strategy With Grey Smoke Media
Overall, a comprehensive digital marketing campaign is essential for plastic surgeons who want to increase visibility and drive leads. By leveraging the power of SEO tools, tracking website analytics, optimizing their GMB listing on SERPs, and utilizing social media platforms with paid campaigns, practitioners can maximize their ROI while achieving desired results faster.
Through A/B testing different versions of ads or posts across multiple platforms at once, you can identify which types of content perform better over others. If done correctly with an experienced team, such as Grey Smoke Media, leading the effort, investing in an SEO or advertising campaign could be worth it for any practice looking to stay ahead of its competition in this ever-changing industry.
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FAQs About SEO for Plastic Surgeons
It’s highly recommended to regularly update your website content with new keywords. Every three to six months is generally sufficient. Doing so will keep your content relevant and up-to-date, helping to ensure that it ranks higher in search engine results pages (SERPs).
Yes, optimizing images can help with search engine rankings. By using relevant titles and descriptions for your pictures, as well as adding ALT text when possible, you can both improve visibility and make it better for search engines to crawl your content.
The time it takes to achieve SEO results depends on the complexity and size of the project. Generally, it can take anywhere from 6-12 months to see significant improvements in rankings and search engine visibility. However, with consistent effort, you should start seeing noticeable results within three to six months.
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