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Law Firm Keyword Research: Maximize Law Firm Traffic Growth

keywords Research for Law Firm -

SEO Keyword Research for law firms is a critical component in the quest to enhance online visibility and attract potential clients. This activity, if done properly, can significantly enhance your firm’s search engine positioning and draw in more precise visitors to the website.

In this comprehensive guide, we will delve into the intricacies of conducting effective keyword research specifically tailored for law firms. You’ll discover how targeting low difficulty keywords can expedite ranking while driving relevant traffic through strategic keyword selection.

We will also explore various SEO tools that facilitate efficient keyword research. From Google’s Keyword Planner to Ahrefs’ include/exclude filters and competitive analysis with SEMRush or SpyFu; these resources are invaluable in shaping a robust SEO strategy.

The significance of long-tail keywords in legal SEO strategy will be highlighted along with practical tips on optimizing your law firm website for local search. The role of high-quality content creation and user intent consideration will also be discussed as key factors influencing organic search results.

This extensive exploration into SEO Keyword Research for law firms aims not only to equip you with valuable insights but ultimately help drive business growth through effective optimization strategies.

Importance of SEO Keyword Research for Law Firms

The digital landscape is a competitive arena, especially for law firms. To stand out and reach potential clients, it’s crucial to understand the importance of SEO keyword research. This process involves identifying popular words and phrases people enter into search engines when looking for legal services.

Targeting Low Difficulty Keywords For Faster Ranking

Many businesses make the mistake of targeting high competition keywords that are difficult to rank for. Instead, focusing on low difficulty keywords can yield better results in terms of organic traffic and faster ranking. These are typically niche-specific phrases with lower search volumes but higher relevance to your specific practice area.

Driving Relevant Traffic Through Strategic Keyword Research

Strategic keyword research drives more relevant traffic to your site. By understanding what potential clients are searching for online, you can tailor your content accordingly. This not only improves user experience but also increases the chances that visitors will convert into leads or even clients.

To identify these golden nuggets of opportunity, consider using tools like Google’s Keyword Planner, which offers insights into how often certain terms are searched and how those searches have changed over time.

An effective SEO strategy doesn’t stop at finding the right keywords though; it extends all the way through creating quality content around them, optimizing your website structure, building backlinks from reputable sources, and ensuring a positive user experience overall.

The objective isn’t merely to attract visitors, but rather to retain them and encourage an action such as a call or contact submission. So while SEO keyword research is an essential first step towards achieving this goal, it should always go hand-in-hand with other optimization efforts aimed at improving overall website performance and visibility.

Key Takeaway: 


The importance of SEO keyword research for law firms cannot be overstated. Focusing on low difficulty keywords can yield better results in terms of organic traffic and faster ranking, while strategic keyword research drives more relevant traffic to your site. To achieve the goal of converting visitors into leads or clients, an effective SEO strategy should include creating quality content around targeted keywords, optimizing website structure, building backlinks from reputable sources and ensuring a positive user experience overall.

Effective Keyword Research with SEO Tools

Keyword research is crucial for a robust legal SEO strategy. Fortunately, the digital world is equipped with various tools to help optimize your research. These platforms offer valuable insights into user search patterns and competition analysis.

Starting with Google’s Keyword Planner

Google’s Keyword Planner is an excellent starting point for building your list of potential keywords. It provides suggestions based on the terms you input, helping you discover new phrases or words related to your niche. It also gives insight into search frequency and competitiveness.

Refining results with Ahrefs’ include/exclude filters

Ahrefs’ Keywords Explorer tool is useful for more specific data about your chosen keywords. By utilizing its include/exclude filters feature, it refines the results down to those most relevant to your law firm’s services or areas of expertise.

Analyzing competition with SEMRush or SpyFu

Tools like SEMRush and SpyFu provide comprehensive competitor analysis features. They allow you to see what keywords competitors rank for and even provide insights into their backlink profiles.

  • Note: All these tools come with both free versions and paid plans offering advanced functionalities. Ensure that whichever one(s) you choose aligns well with the needs of your business as well as budget constraints. The ultimate goal is not just getting found online but attracting the right audience who would potentially require legal assistance and converting them into paying clients. So, it’s crucial to choose the right set of keywords through thorough research and then create engaging content around them to increase the chances of higher ranking during searches significantly.

In the realm of legal SEO, it’s not enough to focus solely on popular ‘fathead’ search terms. While these may bring a higher volume of traffic, they often come with fierce competition and lower conversion rates. Instead, consider incorporating long-tail keywords into your strategy.

Why focusing solely on ‘fathead’ search terms isn’t enough?

‘Fathead’ search terms are broad phrases that bring high search volumes but also face intense competition from numerous law firms vying for the same space. Although they can drive significant traffic to your site, their generic nature means that visitors might not be looking specifically for what you offer – leading to low engagement and conversion rates.

The role of long-tail keywords in local SEO strategy

Local SEO strategies benefit greatly from using long-tail keywords – those three or four keyword phrases that are very specific to whatever you are selling or offering. For instance, someone searching for “family law attorney in Boston” is likely further along in their decision-making process than someone who simply types “lawyer.”

  • Higher Conversion Rates: Such specific queries indicate a user’s intent more clearly than broader ones, resulting in higher conversion rates.
  • Focused Targeting: Long-tail keywords allow you to target potential clients within a specific geographic area better.
  • Easier Ranking: These niche-specific phrases typically have less competition compared to broader ones, making it easier for your firm’s website content to rank highly on SERPs (Search Engine Results Pages).

To sum up: Embrace long-tail keywords as part of your legal business’s online marketing efforts because while they might attract fewer people overall when compared against fat-heads, those individuals will be much more targeted and closer towards making an appointment or consultation request. So don’t overlook this powerful tool when crafting your next SEO Keyword Research.

Key Takeaway: 


The article discusses the importance of incorporating long-tail keywords into legal SEO strategies. It explains why focusing solely on popular ‘fathead’ search terms is not enough and how using specific, niche phrases can lead to higher conversion rates, better targeting, and easier ranking on SERPs. The takeaway is that embracing long-tail keywords as part of online marketing efforts can attract more targeted individuals who are closer towards making an appointment or consultation request for legal services.

Boosting Your Law Firm’s SERP Position with Quality Content

When it comes to SEO, content reigns supreme. The quality and relevance of your law firm’s online content can significantly impact its position in Search Engine Results Pages (SERPs). To achieve this, it’s crucial to create high-quality content tailored to your selected keywords.

Regularly Update Webpages and Blogs with Researched Keywords

Frequent updates to your website or blog with fresh, engaging material centered on carefully researched legal industry-related keywords will signal search engines that you’re providing valuable information. This could involve writing insightful blog articles, publishing news about recent case victories, or sharing useful legal advice for potential clients.

Maintain Human-Friendly Content Amidst Optimization Efforts

In spite of the significance of keyword research and optimization for a successful SEO plan, it is essential to ensure that content on your website remains easy to read and pleasant for users. Remember: You’re writing for humans first – not just search engine algorithms. It’s important to strike a balance between using targeted keywords effectively while still creating compelling copy that resonates with readers. Tools like the Yoast SEO plugin can help ensure that your text remains readable while being optimized for search engines.

Building backlinks through offering free legal expertise or writing interesting blog articles can act as votes of confidence from other websites, signaling Google and other search engines about the credibility and authority possessed by your law firm. Encouraging client reviews via referral requests from fellow lawyers helps build trust amongst potential clients looking up services online, thus increasing the likelihood of them choosing you over competitors.

The ultimate goal here isn’t merely driving more traffic but rather attracting the right kind of visitors who are likely to convert into paying customers – those actively seeking out specific types of legal assistance which you specialize in. By focusing on such strategies alongside regular webpage updates, you’ll be well-positioned to enhance overall business growth prospects across the competitive legal landscape.

Key Takeaway: 


Creating high-quality, relevant content tailored to researched keywords is crucial for improving a law firm’s position in search engine results pages (SERPs). Regularly updating webpages and blogs with fresh material related to the legal industry can signal search engines that you’re providing valuable information. It’s important to maintain human-friendly content while optimizing for SEO by using targeted keywords effectively without compromising readability. Building backlinks and encouraging client reviews can help build trust amongst potential clients looking up services online, increasing the likelihood of them choosing your law firm over competitors.

In today’s digital age, optimizing your law firm website for local search is crucial. It not only enhances your online visibility but also drives relevant traffic to your site. The process involves three main criteria: creating fresh content centered around researched keywords, building quality backlinks, and generating client reviews.

Create Fresh Content Centered Around Researched Keywords

The first step in an effective local SEO strategy is to create new content based on the keywords you’ve researched. This could be through regular blog posts or updating existing webpages with recent legal news or case studies. Remember that the key here is relevance – make sure that all of your content directly addresses the needs and queries of potential clients in your area.

The next step involves building backlinks from reputable sources. One way to do this could be by offering free legal advice on public forums or writing insightful articles for other websites related to law and justice. These activities can help establish you as an authority figure within the industry while simultaneously improving your website’s ranking on search engines like Google.

Generate Positive Client Reviews

Last but certainly not least, it’s important to generate positive client reviews. You can encourage this by asking satisfied clients if they would mind leaving a review about their experience with you on platforms such as Google My Business or Yelp. Positive feedback from real customers significantly improves credibility among prospective clients looking for legal assistance online.


  • Make sure your efforts align with Google’s guidelines regarding link schemes and user-generated spam.
  • Avoid any form of manipulative behavior when trying to build links or generate reviews; otherwise, it may lead to penalties that can negatively impact rankings.
Key Takeaway: 


To optimize your law firm website for local search, create fresh content with researched keywords, build quality backlinks through insightful articles and pro bono services, and generate positive client reviews. It’s important to align your efforts with Google’s guidelines regarding link schemes and user-generated spam while avoiding manipulative behavior that can lead to penalties negatively impacting rankings. Remember that relevance is key in addressing the needs of potential clients in your area.

Considering User Intent in News Story Selection

Knowing the intent of potential clients when using search keywords is just as important as selecting the right ones.

Leveraging Tools for Better Insights

Tools like Answer The Public and Google Trends can provide valuable insights into user behavior patterns and trending topics within the legal industry.

Answer The Public offers information on the questions people ask on various topics, including legal matters. By utilizing this resource, it is possible to craft stories that resonate with the audience’s interests.

Google Trends provides real-time data on trending searches related to law firms. This allows you to stay updated with current events and issues that may affect your potential clients and incorporate them into your content strategy effectively.

Why User Intent Matters

  • Relevance: Understanding user intent ensures that the news stories included in your keyword/content strategy are relevant and engaging for users searching for legal assistance online.
  • Trending Topics: Staying informed about trending topics within the legal industry enables you to create timely and pertinent content, increasing visibility amongst potential clients during their online searches.
  • Data-Driven Decisions: Leveraging tools like Answer The Public and Google Trends makes keyword research easier by providing data-driven insights into user behavior patterns, informing strategic decision-making processes regarding story selection.

Incorporating news stories into a firm’s SEO strategy without considering user intent can lead to irrelevant content that fails to engage potential clients. By utilizing tools like Answer The Public and Google Trends, you can create a content strategy that is both relevant and engaging, maximizing opportunities for growth within competitive landscapes across various cities globally.

Key Takeaway: 


When conducting SEO keyword research for law firms, it is essential to consider user intent and leverage tools like Answer The Public and Google Trends. These tools provide valuable insights into trending topics within the legal industry, enabling firms to create relevant content that engages potential clients during their online searches. Failing to consider user intent can result in irrelevant content that does not attract new clients or increase visibility amongst existing ones.

Leveraging Free and Paid Services for Comprehensive Analysis

For law firms, SEO keyword research can be facilitated by a wide range of services, from free-to-use ones such as Neil Patel’s toolset to premium options like Ahrefs. These range from free-to-use services like Neil Patel’s toolset to premium ones such as Ahrefs. Each offers unique features and benefits that can significantly aid your firm’s online visibility.

Free vs Paid Services – A Comparative Study

The key difference between these two categories lies in their depth of analysis and functionality. Free tools offer basic insights into keyword popularity, competition level, and sometimes even provide content ideas. However, they often lack advanced features such as competitor backlink analysis or detailed SERP overview.

Paid platforms like Ahrefs go beyond providing simple metrics by offering comprehensive data on various aspects of your website’s performance. This includes tracking ranking progress over time, identifying potential link-building opportunities through competitor analysis, suggesting relevant long-tail keywords based on user intent, among others.

Apart from standalone SEO tools, Google also provides a suite of free analytics software, including Google Analytics, which is instrumental in understanding how users interact with your site – what pages they visit most frequently or where they drop off, etc., thereby allowing you to optimize accordingly.

In essence, both types have their own merits. While free versions suffice for beginners just starting out with SEO efforts, paid ones prove invaluable when more granular insights become necessary. Hence, it becomes crucial to choose wisely depending upon specific needs and budget constraints.

  • Free Tools: Ideal for beginners needing basic keyword research capabilities without investing heavily upfront. Examples: Neil Patel’s Ubersuggest, Google Keyword Planner, etc.
  • Paid Tools: Suitable for businesses seeking deeper insight into competitors’ strategies and extensive data-driven recommendations. Examples: SEMRush, Moz Pro, SpyFu, etc.

To sum up, leveraging an appropriate mix between free and paid resources not only helps save costs but also ensures robust strategic planning leading towards enhanced search engine rankings, hence boosting overall business growth prospects within the competitive landscape across various cities globally.

Key Takeaway: 


The article discusses the importance of SEO keyword research for law firms and compares free and paid tools available in the market. It highlights that while free tools offer basic insights, paid platforms provide comprehensive data on various aspects of website performance, making it crucial to choose wisely depending upon specific needs and budget constraints. Leveraging an appropriate mix between free and paid resources can help save costs and ensure robust strategic planning leading towards enhanced search engine rankings, hence boosting overall business growth prospects within the competitive landscape across various cities globally.

The Impact of Effective Optimization on Business Growth

No doubt, SEO is a major factor in any business’s online marketing strategy, including legal practices. But, it’s not just about sprinkling keywords throughout your content; effective optimization involves strategic keyword selection and implementation.

The Correlation Between Effective Optimization & Improved Business Growth

Strategic SEO can significantly increase the chances of your top-ranking content being found during online searches. This improvement in visibility has a direct impact on attracting potential clients seeking legal assistance online. It helps position your firm as an authority within the competitive landscape across various cities globally.

A well-optimized website not only increases traffic but also improves user experience and conversion rates. When users discover pertinent info expeditiously and effortlessly on your website, they are more likely to stay longer, investigate further, and ultimately become customers.

In addition to this, an optimized website contributes to building brand credibility. A higher ranking on search engine results pages (SERPs) often translates into increased trust from users as they perceive top-ranked sites as more reputable than those appearing lower down.

Effective SEO isn’t achieved overnight; it requires consistent effort over time with regular monitoring and adjustments based on analytics data for continued success. According to Search Engine Journal, businesses that invest in long-term SEO strategies see sustained growth in organic traffic, ultimately leading to increased revenue generation.

To sum up: Strategic keyword research coupled with quality content creation tailored around these keywords enhances SERP positions, leading to greater visibility among potential clients looking up legal services online. This boosts overall business prospects within competitive landscapes across various cities globally, thereby contributing positively towards achieving desired growth targets. It would be beneficial to start investing in SEO for your law firm’s website now.

Key Takeaway: 


Effective SEO involves strategic keyword selection and implementation to improve visibility, user experience, conversion rates, and brand credibility. Long-term investment in SEO strategies leads to sustained growth in organic traffic and increased revenue generation for law firms seeking business growth through online searches. Therefore, it is essential for legal businesses to optimize their websites with quality content tailored around relevant keywords to achieve desired growth targets within competitive landscapes globally.

What is an SEO strategy for a law firm?

An SEO strategy for a law firm involves optimizing your website’s content with relevant keywords to improve its visibility on search engine results pages.

This includes conducting thorough keyword research, creating high-quality content around these keywords, building quality backlinks, and ensuring your site is mobile-friendly.

Do law firms need SEO?

Yes, law firms need SEO to increase their online visibility and attract potential clients.

Without SEO, your website may not appear on the first page of search engine results, making it difficult for potential clients to find you.

How do I find SEO keywords for an article?

You can find SEO keywords using tools like Google Keyword Planner or Ahrefs’ include/exclude filters.

These tools provide insights into popular search terms related to your topic that users are likely to use when looking up information online.

How do you research keywords for an SEO strategy?

To research keywords for an SEO strategy, start by identifying your target audience and the search terms they are likely to use.

Use keyword research tools to find related keywords and analyze their search volume and competition.

Choose keywords that are relevant to your content and have a high search volume but low competition.


Effective SEO keyword research is crucial for law firms looking to grow their business, targeting low difficulty keywords and utilizing tools such as Google’s Keyword Planner and Ahrefs’ filters to drive relevant traffic to your website.

Embracing long-tail keywords and creating high-quality content centered around researched keywords can also enhance your SERP position, while optimizing your law firm website for local search through engaging content creation, building quality backlinks, and generating client reviews can further improve your online presence.

Considering user intent in news story selection and leveraging free/paid services for comprehensive analysis are essential components of a successful legal SEO strategy, with a direct correlation to improved business growth for law firms.

Remember to include new information not mentioned in the outline, personal opinions or experiences, and calls to action, while backing up claims with credible sources.

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