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SEO (Search Engine Optimization) for Lawyers:


Exclusive SEO Mastery for Family Lawyers: Average Lead Increase 500%

Grey Smoke Media—Legal Marketing With Finesse

SEO is the practice of optimizing websites and content to rank better on search engines, primarily Google. When potential clients seek legal services or have questions about legal issues, they often start with search engines. A law firm that appears on the first page of search results is more likely to be approached.

Pair this with a strong traditional media campaign and you’ll also increase your firm’s click-through rate. Your competitor may be holding the top spot for a valuable keyword, but you still earn the click through brand recognition.


Grey Smoke Media—Legal Marketing With Finesse

A 2013 study by Chitika Insights found that the first position on Google search results receives 33% of the traffic. For law firms, this means that effective SEO can translate into a significantly higher number of leads and potential clients. The name of the game is Search Market Share.

Grey Smoke Media mentions in the press

Grey Smoke Media
in the press
Grey Smoke Media
in the press

“Legal marketing powerhouse”

“Marketing tactics of the elite class”

“highly sought-after”

“major legal and political clients”

Ready to discuss your project?

Grey Smoke Media—Legal Marketing With Finesse

Beyond just visibility, high search rankings also confer a sense of authority and trust in the firm’s expertise as consumers may assume your brand was personally selected by an engine like Google.

Our Clients Have Been Featured In

Our SEO services Our SEO services

SEO for Family Lawyers

SEO for Personal Injury Lawyers

SEO for Criminal Defense Lawyers

SEO for Bankruptcy Lawyers

SEO for DUI Lawyers


Our Results

Grey Smoke Media
grew an injury firm

from fewer than
30 employees

to over
350 employees

Tripled a divorce
firm’s traffic in just

11 months

3 x growth

Our agency has
handled international

for over
$3 billion in class action lawsuits.

Our agency has negotiated
legal ad buys

with over
100 different publishers across North America.

Grey Smoke Media has negotiated brand partnerships between law firms and major sporting franchises such as
Our founders have provided commentary to over

television and radio stations, podcasts, and newspapers globally.

They have given speeches
on digital marketing to over

Exclusive Backlinks

We have secured links for our clients on some of the largest media outlets in the world. This marriage of traditional PR outreach and SEO has resulted in an indisputable and inimitable advantage for our clients.

Contact Us Contact Us

It’s time to get serious about your marketing.
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