I entered the realm of media buying after working in media for a period of nearly a decade. I never questioned the need to hire an expert to navigate the nuances of media. I did however, as an entrepreneur, question the unusual method by which almost all were being paid. As a background, media buying is a old school business in need of a serious overhaul. Many companies were created around the time that AOL began distributing free trial CDs. While radio and television has remained fairly unchanged, what we define as “media” has expanded immensely.
Jordan Whelan is a media mastermind who has parlayed his communications knowledge into multiple entrepreneurial ventures. Canada’s largest newspaper, The Toronto Star listed him “Top 10 People to Watch” and he was a 2013 finalist for Deloitte’s Emerging Leader Award. Born in Hamilton, Whelan worked his way up the media ladder at Canada’s largest talk station, Newstalk 1010 in Toronto. He headed production for shows and worked alongside Canadian Late Night Talk Show legend, Mike Bullard.