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Trying to wrestle the media industry beast to the ground nowadays takes some unique skill. We’re all in a state of flux. Every change in terms of what we view as modern day sources of media, affects how a Public Relations Company is structured. Those that resist digital changes will suffer the fate of those laying in the graveyard, I’m looking at you newspapers. The writing was on the wall a decade ago but with large media outlets comes slow and staggered change. For many with a rapidly declining readership it is too late.
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It’s been said that hiring a public relations firm is like choosing a work spouse because it is such a big decision for yourself and your company. Just like a suave suitor on a first date, it can be easy to fall victim to the idyllic presentations and persuasive promises to sway you in one direction. To make the correct choice for your situation, ask yourself these five questions:
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The digital landscape has revolutionized the PR industry and has affected how companies brand themselves and has altered the expectations customers have regarding timeliness and accessibility from top brands. Any experienced PR agency in Toronto that is generating any buzz online for their clients is likely using the following three basic strategies. #1: Developing and Maintaining a Strong Social Media Presence If you’re not using social media to reach your target demographic, you’re getting left behind in the dust. While many PR professionals hail Twitter as supreme, the reality is that not everybody uses the platform. According to the Pew…
