WE HELP LAW FIRMS INCREASE THEIR LEADS BY UP TO 3000%
Grey Smoke Media mentions in the press
Grey Smoke Media
in the press Grey Smoke Media
in the press
“Legal marketing powerhouse”
“Marketing tactics of the elite class”
“highly sought-after”
“major legal and political clients”
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TESTIMONIALS
“Grey Smoke Media took me from 50 keywords on page one to over 250, more than doubling my traffic, in just 8 months. They are more than an agency. They are a business partner that I can depend on at 10pm on a Sunday. Their work is beyond reproach.”
Barry Nussbaum
Owner of Nussbaum Family Law
“Grey Smoke Media is exceptional and in a league of its own. Jordan has played a pivotal role in our explosive growth over the past decade. His raw creativity is inspiring.”
Jeremy Diamond
Senior Partner, Diamond and Diamond Lawyers
“In short, Grey Smoke Media is outstanding. We came to them with a reputation management problem that two other agencies failed to solve and they had a custom plan to us in 24 hours. They played an enormous role in our 2021 revenue rebound and we are forever grateful.”
Publicly traded pharmaceutical company, CEO
“Fantastic work”
Thomas Grajek, Criminal Defense Attorney
“Grey Smoke Media is an unwavering defender of their clients’ interests. They are a trusted and formidable force.”
Eran Shram
Founder, Shram Homes & CEO of Cafe Landwer
“Jordan and Chris are highly sought-after experts in digital marketing, having demonstrated exceptional professionalism and a keen understanding of ever-evolving trends. There is simply no one better to work with if you want to scale fast.”
Kris Nicolaou
Founder and CEO, Brainbox Labs
“Grey Smoke Media stands out as more than just an agency. They are indispensable marketing wizards who work tirelessly seven days a week. Their unparalleled expertise in legal marketing and incredibly unique strategies have been instrumental in scaling our law firm to the pinnacle of success. I cannot recommend them enough.”
Darryl Singer
Civil and Commercial Litigation Lawyer
Ready to discuss your project? Ready to discuss your project?
GREY SMOKE MEDIA IS NORTH AMERICA’S SOLE
ALL-IN-ONE LEGAL MARKETING AGENCY
GREY SMOKE MEDIA IS NORTH AMERICA’S SOLE
ALL-IN-ONE LEGAL MARKETING AGENCY
PROPEL TO NATIONAL DISTINCTION WITH BESPOKE MARKETING TACTICS
With an elite confluence of legal and media expertise, Grey Smoke Media crafts the blueprint for legal brand ascendancy.
Our bespoke campaigns fuse media buying with unparalleled SEO strategies, reputation management and innovative content production.
We are brazen visionaries. Your enduring legal ally: a one-stop marketing powerhouse built on longevity.
Learn more about the type of lawyers we assist here
HOW WE WORK
HOW WE WORK HOW WE WORK
Our quintessential five-phase blueprint
1. Initial Dialogue
At Grey Smoke Media, we kickstart our journey with a dedicated client meet-up, diving deep to understand your unique needs without straying into strategy.
2. Strategic Onboarding
Once on board, we immerse ourselves in your firm’s essence, conducting a robust SWOT analysis and envisioning the trajectory for one, three, and five years.
3. Competitive Landscape Analysis
We dissect the legal marketplace in your geographic region, spotlighting your competitors’ strengths and strategizing how to eclipse them, both in presence and search market dominance.
4. Concrete Roadmap Design
No fluff, just clarity—we craft a clear, actionable roadmap complete with precise KPIs, bolstered by a candid, realistic budget.
5. Adaptive Execution
We don’t just set and forget. Our process thrives on continuous iteration, anchored in market trends, client feedback, and real-time data analytics, ensuring you’re perpetually one step ahead of the competition.
Grey Smoke Media is North America’s only full-service legal marketing firm, offering:
- Media Buying - Radio, TV, Out of Home
- Public Relations including digital reputation management
- Digital Marketing with a heavy focus on SEO
- Management Consulting including Metaphysics Coaching
- Content Production
We elevate law firms to the highest echelon through a multi-pronged, unified approach.
OUR RESULTS OUR RESULTS
Our Results
Grey Smoke Media
grew an injury firm
from fewer than
30 employees
to over
350 employees
Tripled a divorce
firm’s traffic in just
11 months
3 x growth
Our agency has
handled international
communications
for over
$3 billion in class action lawsuits.
Our agency has negotiated
legal ad buys
with over
100 different publishers across North America.
Grey Smoke Media has negotiated brand partnerships between law firms and major sporting franchises such as
Our founders have provided commentary to over
100
television and radio stations, podcasts, and newspapers globally.
They have given speeches
on digital marketing to over
3,000
attendees.
WHO’S BEHIND THE COMPANY
WHO’S BEHIND THE COMPANY WHO’S BEHIND THE COMPANY
Our President:
Jordan Whelan is the creative force behind Grey Smoke Media. As a former standout producer for television and radio, as well as a publicist, he quickly mastered the nuances of media marketing. To date, he has personally handled communications for over $3 billion in Class-action claims.
Driven to go beyond mere expertise, Whelan dedicated a decade to master every facet of media buying and digital marketing, embodying the proverbial 10,000 hours of practice.
Under his leadership, Grey Smoke Media has propelled Diamond and Diamond Lawyers from a modest family practice to Canada’s premier injury and real estate law firm over the past ten years. This garnered him a reputation within the industry as a vigilant guardian of his clients’ interests.
An innovator at heart, Whelan has founded two online lead-generation enterprises, driven by robust organic growth. His reputation as a former syndicated newspaper columnist and international speaker is well-established, with lectures on digital marketing captivating thousands. In 2019, bored, on a random Sunday, he decided to launch a podcast with his best friend that would go on to receive over 5 million downloads (and land him on a billboard in downtown Toronto).
Whelan’s insights have graced over 100 international media outlets, including The New York Post, Forbes, The Financial Post, The Huffington Post, and Yahoo News. His expertise in media is recognized across a multitude of platforms, encompassing television, radio, and globally acclaimed podcasts.
In his personal time, Whelan is a polymath, engaging in songwriting, affiliate marketing, travel, and biohacking, as he overcame a chronic illness he battled for 18 years through natural means. In 2024, he pursued his passion of Music, achieving over 3 million streams in his first 9 months.
The Marketing Agency of Canada’s Largest Personal Injury Firm
ASK US HOW WE SCALED A REAL ESTATE LAW FIRM TO THE LARGEST IN THE NATION (BY VOLUME) IN JUST THREE YEARS
Law Firm Marketing Mastery Law Firm Marketing Mastery
By melding machine learning-enhanced content, robust data insights, and an unparalleled customer experience, we redefine your brand engagement.
Together, these elements don’t just function—they flourish, fuelling powerful lead generation.
Grey Smoke Media creates incredibly distinct marketing funnels for
high-powered law firms looking to freeze out the competition.
We possess an inherent drive to elevate our clients, helping them succeed amidst the fierce competition of the legal sphere.