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LEGAL MARKETING OF THE ELITE
AVERAGE LEAD INCREASE OF 500% AVERAGE LEAD INCREASE OF 500%
Grey Smoke Media—Legal Marketing With Finesse
Legal marketing has transformed over the past decade, requiring a strategic approach that includes a blend of organic and paid traffic, reputation management, and exceptional customer service.
At Grey Smoke Media, we embrace this evolution and strive to take established law firms to the final echelon.
Our holistic approach focuses on building goodwill and keeping your firm top-of-mind, creating inimitable marketing excellence.
Grey Smoke Media mentions in the press
Grey Smoke Media
in the press Grey Smoke Media
in the press
“Legal marketing powerhouse”
“Marketing tactics of the elite class”
“highly sought-after”
“major legal and political clients”
Ready to discuss your project?
Grey Smoke Media is North America’s only full-service legal marketing firm, offering:
- Media Buying - Radio, TV, Out of Home
- Reputation Management
- Digital Marketing with a heavy focus on SEO
- Management Consulting
- Content Production
We elevate law firms to the highest echelon through a multi-pronged, unified approach.
TESTIMONIALS
“Grey Smoke Media took me from 50 keywords on page one to over 250, more than doubling my traffic, in just 8 months. They are more than an agency. They are a business partner that I can depend on at 10pm on a Sunday. Their work is beyond reproach.”
Barry Nussbaum
Owner of Nussbaum Family Law
“Grey Smoke Media is exceptional and in a league of its own. Jordan has played a pivotal role in our explosive growth over the past decade. His raw creativity is inspiring.”
Jeremy Diamond
Senior Partner, Diamond and Diamond Lawyers
“In short, Grey Smoke Media is outstanding. We came to them with a reputation management problem that two other agencies failed to solve and they had a custom plan to us in 24 hours. They played an enormous role in our 2021 revenue rebound and we are forever grateful.”
Publicly traded pharmaceutical company, CEO
“Fantastic work”
Thomas Grajek, Criminal Defense Attorney
“Grey Smoke Media is an unwavering defender of their clients’ interests. They are a trusted and formidable force.”
Eran Shram
Founder, Shram Homes & CEO of Cafe Landwer
“Jordan and Chris are highly sought-after experts in digital marketing, having demonstrated exceptional professionalism and a keen understanding of ever-evolving trends. There is simply no one better to work with if you want to scale fast.”
Kris Nicolaou
Founder and CEO, Brainbox Labs
“Grey Smoke Media stands out as more than just an agency. They are indispensable marketing wizards who work tirelessly seven days a week. Their unparalleled expertise in legal marketing and incredibly unique strategies have been instrumental in scaling our law firm to the pinnacle of success. I cannot recommend them enough.”
Darryl Singer
Civil and Commercial Litigation Lawyer
Ready to discuss your project? Ready to discuss your project?
AVERAGE LEAD INCREASE OF 500% AVERAGE LEAD INCREASE OF 500%
The Agency of National Legal Brands
With Grey Smoke Media, you get more than just marketing.
We build nationally recognized law firms by diving deep into the nuances of legal marketing.
We study, strategize and deliver results that endure.
Entrust your legal marketing to the best in the business.
OUR RESULTS OUR RESULTS
Our Results
Grey Smoke Media
grew an injury firm
from fewer than
30 employees
to over
350 employees
Tripled a divorce
firm’s traffic in just
11 months
3 x growth
Our agency has
handled international
communications
for over
$3 billion in class action lawsuits.
Our agency has negotiated
legal ad buys
with over
100 different publishers across North America.
Grey Smoke Media has negotiated brand partnerships between law firms and major sporting franchises such as
Our founders have provided commentary to over
100
television and radio stations, podcasts, and newspapers globally.
They have given speeches
on digital marketing to over
3,000
attendees.
GREY SMOKE MEDIA IS NORTH AMERICA’S SOLE END-TO-END LEGAL MARKETING AGENCY GREY SMOKE MEDIA IS NORTH AMERICA’S SOLE END-TO-END LEGAL MARKETING AGENCY
PROPEL TO NATIONAL DISTINCTION WITH BESPOKE MARKETING TACTICS
While most brands can play a sandbox of creativity and boundless innovation, law firms must tread on a thin tightrope, balancing gravitas with allure.
Flashy logos and catchy jingles will always come second to trust.
In a realm as crucial as justice, a misstep in branding doesn’t just risk a client, but an entire reputation.
We are in the digital renaissance of legal marketing. Gone are the days when simple billboards and radio spots reigned king. Now, law firms must also continuously evolve in a rapidly changing online realm, juggling a wide variety of traffic sources from SEO to social media.
Grey Smoke Media Means Less Noise
Entrusting your legal marketing to a single agency ensures a symphony of strategies.
It eliminates the discordance that arises from too many players in the room.
A one-stop shop not only streamlines communication but also swiftly pinpoints and rectifies deficiencies, ensuring your brand message and deal flow is both harmonious and highly efficient.
The Marketing Agency of Canada’s Largest Personal Injury Firm
Book a Meeting Book a Meeting
The Agency of National Legal Brands
With Grey Smoke Media, you get more than just marketing.
We build nationally recognized law firms by diving deep into the nuances of legal marketing.
We study, strategize and deliver results that endure.
Entrust your legal marketing to the best in the business.
Our SEO services Our SEO services
Grey Smoke Media in the Press
Jordan Whelan, a spokesperson for Diamond Lawyers and president of public relations agency Grey Smoke Media, told the Star Thursday night that “after consulting with counsel, we will be appealing the decision.
Having worked with many brands in Canada, however, Jordan Whelan, president of Toronto-based Grey Smoke Media, doubts that his clients would embrace a programmatic exchange for podcast ads. “Media buyers and marketing companies don’t want to stray from what’s working,” he said. As a media buyer for major Canadian brands, Whelan said that many are skeptical compared to similar media, such as radio.
I spoke to Jordan Whelan, Toronto Media Buyer at Grey Smoke Media and client of mine, who builds customized media campaigns. According to him, “ I’ve tested campaigns on Twitter that received more clicks but resulted in low conversions. Facebook capitalized on user psychology in a way that reached your target customer, despite the higher CPC.”
Pioneering Legal Marketing Solutions
Grey Smoke Media is an agency that has revolutionized legal marketing.
As seasoned digital entrepreneurs ourselves, we have a proven track record of scaling a wide variety of businesses to multi-seven-figure ventures.
Our Founders Have Been Featured In
Our Clients Have Been Featured In
The Imperative Shift to the Digital Realm
Considering the recent surge in online activity, it has become imperative for esteemed law firms to transcend traditional advertising methods and migrate their advertising to the digital realm.
In today’s fiercely competitive legal advertising landscape, the price of paid traffic has skyrocketed and earning organic traffic through Search Engine Optimization (SEO) has become an indispensable backbone for legal marketing.
- According to a 2022 study, 79% of law firms consider SEO the most effective channel
- Investing in SEO is profitable, with an average ROI of 526% over three years.
- Content marketing is crucial to the success of 89% of law firms
Elevate your law firm’s digital stature with Grey Smoke Media, the choice of discerning legal professionals.
At Grey Smoke Media, we craft digital marketing greatness for legal brands seeking both local and national distinction.
Exclusive Backlinks
We have secured links for our clients on some of the largest media outlets in the world. This marriage of traditional PR outreach and SEO has resulted in an indisputable and inimitable advantage for our clients.
FAQs on Law Firm Marketing
Legal marketing is the practice of promoting legal services and law firms to attract and retain clients. It bridges the gap between legal professionals and prospective clients, ensuring visibility and credibility in a competitive landscape.
Legal marketing includes diverse tactics from establishing a digital footprint via search engine optimization (SEO) and social media channels to crafting expert content and genuine client testimonials. It can also include traditional advertising elements such as Radio, Television and out-of-home, networking, and educational seminars. These avenues are essential in shaping a comprehensive legal brand image.
Unlike general traditional marketing which appeals to a wider audience, legal marketing zeroes in on specific niches, aiming at individuals in need of various legal services. It requires a deep understanding of ethics, the sensitive nature of legal issues and the ability to showcase your law firm’s expertise in a relatable manner.
Unique legal marketing amplifies a law firm’s visibility, establishing it as a trusted authority in its domain. By resonating with the needs and concerns of potential clients, effective marketing can drive client engagement, brand loyalty and referrals. Strong legal marketing fuels sustainable and consistent growth, while also enhancing one’s reputation.
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It’s time to get serious about your marketing.